Dark Floral Wallpaper: Breathing Beauty Into Spaces

Dark Floral Wallpaper shown here at Bardo St. James's restaurant in London. 
Design by Sally McCoy of Edwards McCoy

When I painted the first Dark Floral wallpaper back in 2013, I wasn’t following trends or chasing success. I just created what felt right. Twelve years on, it’s still one of our best selling designs.

Maybe it’s the softness, the depth, the way it breathes a kind of beauty into spaces that goes deeper than just the surface of the wall. 

For me, that’s the point: beauty isn’t about surface-level perfection. These flowers were never meant to be a factual representation of the "real thing". They’re about feeling, presence, and the experience of transformation. They're about unfolding and - over time - opening ourselves up to reveal what’s really inside us.

Wallpaper is my way of creating art you can live inside. I want every design to help you shape a space that breathes possibility, that feeds your soul and your sense of well-being. A room that reflects not just surface style but a deeper, more personal meaning.

When we prepare a space like that—one that truly invites growth—we give ourselves permission to step into the vision we hold for our own lives. That’s the kind of work I’m excited to keep making: designs that open, expand, and encourage you to embrace your full-bloom potential.